1. Who We Are

This website belongs to Ultimate Strength (“Yoram Sher”, “I” “us”, “we” or “our”.  This privacy policy explains how Ultimate Strength uses personal information we collect via our website and what cookies we use.

Our website address is: http://www.ultimatestrength.co.uk

You can visit this website without disclosing any personally identifiable information about yourself (although please note that we may use cookies and collect other non-personally identifiable information about your browsing activity – see our ‘Cookie policy’ for detailed information).

If you do submit personal information by completing a web form registration/ mailing list sign up, for example, you can be assured that we will use your personal information only to support your continuing relationship with Ultimate Strength .

We have provided this Privacy Policy Statement to help you understand how we collect, use and protect your information when you visit our website.

2. What kind of information do we collect?

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We collect a variety of information about visitors to our website. This personal data falls into different categories:

  • Identity data includes title, first name, last name (only if you use the contact form). If you interact with us through social media, this may include your social media username.
  • Contact data includes email address and telephone numbers (only if you use the contact form)
  • Tracking data includes information we or others collect about you from cookies and similar tracking technologies, such as web beacons, pixels, and mobile identifiers.

Contact form

If you contact us using a contact form we may ask you for personal information such as your name, email address, phone number, occupation and other contact details.

Non-personal Identifying Information

We may also collect non-personally identifying information about your visit to our websites based on your browsing activities. We use Google Analytics to do this, you can read their Privacy Policy here. This information may include the pages you browse and services viewed or purchased, and your IP address, for example. To find out how to opt out of analytics tracking see here. This helps us to better manage and develop our sites, to provide you with a more enjoyable, customised service and experience in the future, and to help us develop and deliver better products and services tailored to your individual interests and needs. We also use Statcounter, you can read their Privacy Policy here.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

If you choose to provide us with personal information it will be used in support of the intended purposes stated at the time at which it was collected, and subject to any preferences indicated by you.

3. What do we do with the information we collect?

We will use your personal information to operate the website.

We’ll never share or sell your information to other organisations for marketing, market research or commercial purposes. We do however use our cookies to gather information about how people use our website using analytics. See information about ‘Cookies’ below.

4. How long will we keep your information for?

Personal information that you have submitted via our website will only be kept for as long as is necessary to fulfil the purpose for which you gave us the information and we will securely delete information when it is no longer needed for that purpose.

Posts and comments: any information that you post on our websites shall only be kept and displayed for such time as the subject matter to which is relates is publicly displayed.

We store analytics records for 38 months.

5. Access to your Information

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

In the first instance, please use our contact form to make this request, quoting your name and email address. We would be grateful if could also provide brief details of what information you want a copy of (this helps us to more readily locate your data). We will take all reasonable steps to confirm your identity before providing you with details of any personal information we may hold about you.

If our information is incorrect or out of date, please provide us with information to update it. If you want us to delete, restrict or stop using any information we hold about you, please explain the reasons why you are asking this. If you are unhappy with how we are using your information, again please explain to us the reasons and we will investigate the matter.

You can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

6. Changes to the privacy policy

The General Data Protection Regulation is new and the ICO is still issuing new bits of guidance about how businesses should follow it. We may change this privacy policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version that will apply each time you access this website.

7. Cookies

All our websites use cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site or by clicking ‘I accept’, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive. We collect information through cookies to ensure the content of the website and the website pathways work as effectively as possible. Read more about our Cookie Policy.